Key Responsibilities
Social Media Content
● Create engaging and creative content for social media platforms, including Instagram, LinkedIn, Facebook, X, and other relevant channels.
● Write captions, post copies, campaign content, carousel content, reel scripts, and other platform-specific communication.
● Develop content ideas and creative concepts for ongoing and upcoming social media campaigns.
● Work closely with the Strategy Manager and creative team to ensure consistency in brand communication.
● Adapt content according to platform requirements, audience behavior, and current digital trends.
● Support the development and execution of social media content calendars. Copywriting
● Write compelling and persuasive copy for websites, landing pages, advertisements, email campaigns, brochures, event promotions, and other marketing materials.
● Develop creative campaign messaging, taglines, headlines, promotional content, and brand communication.
● Ensure that all copy reflects the appropriate tone of voice and brand identity.
● Proofread and edit content to maintain high standards of grammar, clarity, originality, and quality.
● Translate marketing objectives and creative briefs into effective written communication.
SEO Content Writing
● Write high-quality, SEO-friendly blogs, articles, website pages, and other long-form content.
● Conduct research on assigned topics and create well-structured, informative, and engaging content.
● Implement assigned keywords naturally and strategically without compromising readability.
● Follow SEO content guidelines, including appropriate headings, content structure, meta descriptions, and internal linking where required.
● Collaborate with the SEO and marketing teams to align content with organic growth objectives.
● Update and optimize existing content when required.
Skills and Requirements
● Excellent written and verbal communication skills in English.
● Strong creative writing, copywriting, and storytelling abilities.
● Proven ability to write for multiple platforms and formats.
● Good understanding of social media platforms and content trends.
● Knowledge of SEO writing, keyword implementation, and search-friendly content structure.
● Strong research and analytical skills.
● Excellent proofreading and editing abilities.
● Ability to understand and adapt to different brand voices and industries.
● Ability to manage multiple projects and deliver high-quality work within deadlines.
● A creative mindset with strong attention to detail.
Preferred Qualifications
● Bachelor degree in Journalism, Mass Communication, English, Marketing, Advertising, or a related field.
● Previous experience in social media content creation, copywriting, content writing, or digital marketing will be preferred.
● Experience working with multiple brands, industries, or digital campaigns will be an added advantage.
● Basic understanding of digital marketing and SEO tools will be beneficial.
Key Responsibilities
Social Media Content
● Create engaging and creative content for social media platforms, including Instagram, LinkedIn, Facebook, X, and other relevant channels.
● Write captions, post copies, campaign content, carousel content, reel scripts, and other platform-specific communication.
● Develop content ideas and creative concepts for ongoing and upcoming social media campaigns.
● Work closely with the Strategy Manager and creative team to ensure consistency in brand communication.
● Adapt content according to platform requirements, audience behavior, and current digital trends.
● Support the development and execution of social media content calendars. Copywriting
● Write compelling and persuasive copy for websites, landing pages, advertisements, email campaigns, brochures, event promotions, and other marketing materials.
● Develop creative campaign messaging, taglines, headlines, promotional content, and brand communication.
● Ensure that all copy reflects the appropriate tone of voice and brand identity.
● Proofread and edit content to maintain high standards of grammar, clarity, originality, and quality.
● Translate marketing objectives and creative briefs into effective written communication.
SEO Content Writing
● Write high-quality, SEO-friendly blogs, articles, website pages, and other long-form content.
● Conduct research on assigned topics and create well-structured, informative, and engaging content.
● Implement assigned keywords naturally and strategically without compromising readability.
● Follow SEO content guidelines, including appropriate headings, content structure, meta descriptions, and internal linking where required.
● Collaborate with the SEO and marketing teams to align content with organic growth objectives.
● Update and optimize existing content when required.
Skills and Requirements
● Excellent written and verbal communication skills in English.
● Strong creative writing, copywriting, and storytelling abilities.
● Proven ability to write for multiple platforms and formats.
● Good understanding of social media platforms and content trends.
● Knowledge of SEO writing, keyword implementation, and search-friendly content structure.
● Strong research and analytical skills.
● Excellent proofreading and editing abilities.
● Ability to understand and adapt to different brand voices and industries.
● Ability to manage multiple projects and deliver high-quality work within deadlines.
● A creative mindset with strong attention to detail.
Preferred Qualifications
● Bachelor degree in Journalism, Mass Communication, English, Marketing, Advertising, or a related field.
● Previous experience in social media content creation, copywriting, content writing, or digital marketing will be preferred.
● Experience working with multiple brands, industries, or digital campaigns will be an added advantage.
● Basic understanding of digital marketing and SEO tools will be beneficial.